Excelion’s forecast for the European real estate market in 2024 indicates promising growth across several regions, with Motti Gruzman citing the steady demand for properties as a key factor. Vladislav Nemirovsky from MGR Capital adds that the firm’s detailed outlook reveals substantial opportunities for investors throughout the continent.

As Europe continues to navigate the complexities of the post-pandemic landscape, the real estate market is poised for significant transformations in 2024. A convergence of factors — including evolving consumer preferences, a heightened focus on sustainable living, and an increasing desire for lifestyle-oriented investments — will shape the future of property ownership across the continent.

Shifting buyer preferences

The real estate landscape is witnessing a notable shift in buyer preferences, particularly among younger generations. Millennials and Gen Z are increasingly prioritizing lifestyle over traditional location, seeking properties that offer a harmonious blend of amenities and experiences conducive to both remote work and leisure. This trend is reflected in the growing demand for second homes and holiday rentals, as people look for spaces that allow them to seamlessly integrate their work and relaxation.

Urban areas, once viewed as the pinnacle of desirability, are now facing competition from rural and semi-urban locations. Buyers are gravitating toward properties that provide a healthier work-life balance, away from the hustle and bustle of major cities. As a result, interest in country homes, coastal retreats, and properties with access to nature is on the rise. This shift not only impacts the types of properties in demand but also influences pricing dynamics across various regions.

The rise of sustainable and eco-friendly properties

A significant trend in European real estate is the growing interest in sustainable and eco-friendly properties. With the world moving toward environmentally conscious living, sustainable holiday homes are gaining traction. These homes are meticulously designed to minimize environmental impact through energy efficiency, water conservation, and the use of sustainable materials. The advantages of owning such properties extend beyond merely reducing one’s carbon footprint; they encompass long-term savings on utility bills, increased property value, and heightened rental demand among eco-conscious travelers.

In countries like Sweden, Costa Rica, and Germany, sustainable homes are becoming increasingly popular, catering to the demands of a market that prioritizes eco-friendliness. This trend is particularly pronounced in regions known for eco-tourism, where properties that embrace sustainable practices attract a niche market of environmentally conscious vacationers. For instance, homes equipped with solar panels, rainwater harvesting systems, and eco-friendly building materials are not only environmentally sustainable but also economically advantageous, making them appealing investments for those looking to enter the real estate market.

Diverse options for second homes

When potential buyers explore second home options, they encounter a diverse range of properties suited to different lifestyles and budgets. Each property type offers distinct features, catering to a variety of preferences and needs.

Villas — spacious, private, and luxurious living

Villas are standalone homes, typically located in suburban or rural areas, offering plenty of space, privacy, and luxurious amenities such as private pools, gardens, and outdoor entertainment areas. These homes are ideal for families or individuals seeking a roomy, serene retreat where they can relax, entertain, and host guests. Popular destinations for villas include Mediterranean hotspots like Spain’s Costa del Sol, the Greek Islands, and Italy’s Amalfi Coast. However, buyers should carefully consider the high costs and maintenance associated with owning such properties.

New development apartments — convenience and modern amenities

Apartments in new developments, whether in standard residential buildings or aparthotels, provide modern living spaces in prime urban or resort locations. Ranging from simple one-bedroom flats to high-end luxury units, these properties offer a comfortable and contemporary lifestyle. Aparthotels, in particular, provide the added benefit of hotel-like services alongside property ownership, featuring amenities such as 24-hour security, concierge services, and on-site facilities like gyms and pools. This makes them a popular choice for urban dwellers or investors, especially in cities like Barcelona, Lisbon, and Rome.

Penthouses — prestige and exclusivity

Penthouses, located at the top of apartment buildings, offer premium living spaces with spectacular views, large terraces, and often luxurious finishes. These exclusive residences are found in highly desirable areas, from city centers to beachfront developments. For those seeking a high-end urban lifestyle with privacy, breathtaking vistas, and top-tier amenities, penthouses provide a compelling option. However, their high price tag can make them less accessible to many buyers.

Chalets — cozy all-season mountain retreats

Chalets, often found in ski resorts or alpine regions, are synonymous with mountain living. Designed for year-round comfort in cooler climates, chalets feature warm interiors with wood finishes, fireplaces, and large windows that showcase scenic views. They are perfect for outdoor enthusiasts who love skiing, hiking, or simply enjoying a peaceful retreat in nature. While chalets are in high demand during winter, their appeal may diminish in the off-season, presenting both opportunities and challenges for investors.

Financial implications and investment opportunities

The European real estate market presents several investment opportunities, especially as property values remain relatively stable across many regions. Buyers are increasingly drawn to properties that promise not only aesthetic appeal but also functional benefits, such as energy efficiency and low maintenance costs. Additionally, many governments offer incentives for sustainable housing, making eco-friendly properties a financially sound choice. These incentives can include tax breaks, grants for green improvements, and other financial support that can offset initial costs and enhance return on investment.

The demand for short-term rentals continues to rise, particularly in holiday destinations that attract eco-conscious travelers. This trend presents a lucrative avenue for investors looking to capitalize on the growing interest in eco-tourism and lifestyle-oriented travel. Properties equipped with modern amenities and sustainable features are more likely to attract tenants willing to pay a premium for their stays, offering a strong return on investment for property owners.

As we look toward 2024, the European real estate market is poised for dynamic changes influenced by shifting buyer preferences, a focus on sustainability, and a diverse array of options for second homes. The interplay between these factors is redefining the landscape of property ownership across the continent.

Ultimately, potential buyers have a wealth of opportunities to explore, whether considering an eco-friendly holiday home, a luxury penthouse, or a cozy chalet. By staying attuned to these trends and understanding their implications, investors and homeowners alike can make informed decisions that align with their lifestyle and financial goals. As Europe’s real estate market evolves, it will undoubtedly present exciting opportunities for those looking to invest in a property that reflects their values and aspirations.